Welcome to my design portfolio.
Here, you'll find a glimpse into my branding, social media, and marketing projects.
Project: Logo Design
Rooted
For the Rooted logo design, the theme was "Going Deeper, Growing Stronger," based on Colossians 2:6-7. The client wanted soft, subtle colors that clearly conveyed the message and could be used for stickers and other purposes.
I designed a logo that represents deep roots and strong growth, using a gentle color palette to keep the tone calm and reflective. The design is versatile, making it suitable for stickers and various other uses, while staying true to the theme.
Project: Social Media Campaign
Positive Options
For this project, I recreated a series of social media graphics for Positive Options, a non-profit organization serving the community. The goal was to enhance their social media presence, particularly on Instagram, and engage a younger audience with sensitive topics.
I designed vibrant graphics with simple, clear text to effectively capture attention and communicate the message. To complement the visuals, I also developed a strategic approach to captions and hashtags, ensuring they resonated with the target audience and improved discoverability. This combination of eye-catching design and strategic content led to significant growth in their Instagram following and increased engagement.
Project: Branding and Logo Design
Shenzhen Bubble Tea
Shenzhen Bubble Tea is a fast-growing company with many kiosks offering a range of bubble tea drinks. They need a new logo that includes a bubble tea icon for clear and quick recognition. They also need different versions of the logo to represent various bubble tea flavors, while keeping a consistent brand look.
I redesigned the Shenzhen Bubble Tea logo to bring out its uniqueness and appeal to a younger audience. I created a variety of colors for the color palette that are playful and can be applied to the company's branding and packaging. The new logo is symbol-based and features a bubble tea icon that is easy to recognize and remember. It also has variations that represent different bubble tea flavors, while maintaining a cohesive brand image.
Project: Annual Report
Positive Options
For this project, I designed the Annual Report for Positive Options. I applied my skills in infographic design, layout, and graphic design to tackle the challenge of fitting extensive text, graphics, and pictures onto one page. I created a clean and organized layout that effectively presents all the information in an attractive and easy-to-read format.
Project: Business Card and Brochure
Mary Beth Likkel
For this project, I designed a business card and brochure for a client who wanted birth-related artwork and softer earth tones. Both the business card and brochure share the same theme, featuring a gentle illustration. I used a soft green tone and subtle artwork to create a cohesive and calming design that meets the client’s needs and clearly communicates their message.
